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Avery Brewing Company plays hooky, goes biking - Beer News
December 22, 2014 @ 06:12 PM EDT
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Avery Brewing Company plays hooky, goes biking

Man, we love the brewing industry. It has to be one of the only places of work where your boss will come in and say you’re going on a week-long bike tour.

That’s exactly what Avery Brewing Company president/brewmaster Adam Avery did. He and 12 of his hardy brewmasters will head out on the Tour of Colorado, a five-day excursion that will take them over nine mountain passes and to multiple microbreweries.

“What we’ve come to realize over the years is that despite supposedly being competitors in the marketplace, most all breweries in Colorado are fighting the same battle for good beer, preaching the same message of ‘quality over quantity,’ and living the same Colorado lifestyle,” Avery said of the adventure.

If only the banking industry had such a sense of community…

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