|
<< back to see all news
Ad Age paints the perfect picture of a craft beer drinker
 Advertising Age is not the first publication we think of when we picture craft beer. (That would be DRAFT Magazine, duh.) Nor is it the second. But if they keep producing articles such as What Your Taste in Beer Says About You, the magazine might soon sneak into our top 10. So what does Ad Age think about craft beer drinkers? Well…
This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility — they don’t stress about missed deadlines and tend to be happy-go-lucky about life. Craft-beer lovers are 153 percent more likely to always buy organic, 52 percent more likely to be fans of the show “The Office,” and 36 percent more likely to be the ones to choose the movie they are going to see at the theater.
Pat yourself on the back, craft brew drinkers. We sound like awesome people.
Permanent Link
<< back to see all news
|
