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Carlsberg, MillerCoors getting rich (again)
 What do you do when your sales are falling? Cut costs, obviously. That’s Business 101 and both Carlsberg A/S and MillerCoors LLC practiced the art expertly during the past quarter. As a result, both companies posted better than expected profit margins.
Carlsberg reported a 22 percent jump in net revenue during the third quarter. The brewery, however, tempered expectations for the remainder of 2009 as the market in Europe and Russia will continue to shrink and costs can only be cut so much.
MillerCoors did even better, seeing profit jump 37 percent. According to The Wall Street Journal,
“volumes in its below-premium portfolio increased, helping offset declines from its more expensive beers.” Translation: College kids are drinking Miller Lite in record numbers. And as they should.
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